Business to Business Branding
How much will a brand cost?
This highly depends on the project brief and other information such as the amount of pages the brand requires and the functionality you wish the brand to have. More information is available on the services page.
What is a Domain name and do I need one?
A domain name is the unique identifier of your brand used by internet users to get on to it. An example of a domain name would be 'www.companyname.co.uk'. You will need to have purchased a domain name if you wish to have a brand. You can always ask me to do this part for you although you should know that costs range a lot dependent on what type of domain name it is. You can check to see if a certain domain name is available for purchasing here: easily.com.
How long does it take to complete a brand?
The time is takes to complete a single criminal defence solicitor brand will change dependent on the specification but normally takes between 1 month and 3 months. If it is a very small project and you have all the text and content ready for me then it may be possible to have it completed sooner.
What is hosting, and is it necessary?
All brands on the internet are 'hosted' on central computers (called servers) dotted around the world. When you access a brand you are sending a request to these servers. In simple terms, the servers then 'send' back the brand to your computer for you to view.
Hosting is the service you are paying for to have your site stored on one of these central computers (Servers). If you are reluctant to this, I do offer hosting at a very low price for my clients only, so just let me know and I can have it organised.
What do I need to supply for you to get started? ... How do we get the ball rolling?
From you, I need a project brief which should have all the things you require for your brand. For example, the amount of pages, any functionality desired (such as a contact form which automatically emails you with new messages), etc.
Also any content text or images will eventually be needed for the brand. First off, please contact me with a brief description of what you are looking for and I will get back to you as soon as possible.
How are the brands actually made?... What technologies do you use?
Normally the brand creation process will start with me mocking up a preliminary draft, which, once approved will be made into the actual brand using various technologies (This is the part that takes a while). Once all the various parts of the brand are completed (i.e. all the pages), they are uploaded (normally via FTP) to a hosting server and can then be accessed by the WORLD.
What is SEO, and is it important?
SEO stands for Search Engine Optimisation and involves various processes which basically enhance the potential of your brand in regard to the search engines such as Google, Yahoo and MSNsearch. Example's of SEO would include proper semantic markup, keyword to content relevancy, using title tags apprialtely -- The list continues. Search for SEO on Google and it should return some informative results.
How do I get 'traffic' (potential customers) to come to my brand?
This process can take a long time and varies from site to site. Depending on what your business is there are a number of ways to get people on to your brand, instead of on to your competitor's brands. It can involve non-internet communication/advertising and equally internet promotion may be an option. This, in itself is an entire industry so it is best not to belittle it by explaining it in a paragraph.