Online Marketing, SEO, Social Media and PPC
Online marketing incorporates a number of parts. Anything from email marketing to social media, from ppc to SEO.
Whilst here at Blue Media we undertake a lot of social media campaigns and a lot of ppc campaigns for clients all over the UK we are often asked for SEO, both on page optimisation and backlink building.
This is not something that we do. However we do recommend a number of companies.
For SMEs and small start up businesses you could try Red Head Media in Haslemere. We have heard good things about the work they do there. For larger companies with specific organic search issues then the only person we recommend is Benedict in Wimbledon village. His SEO packages are some of the most effective and advanced in the country. However he is no cheap as he is supported by a number of other consultants, web designers and content guys to facilitate on client's campaigns.
We have used him on a number of campaigns especially where his knowledge and research team know the answer and can implement the changes directly on the site.
Maintaining an online presence
Maintaining an online presence is essential for nearly any business, regardless of industry or size. Because so many of your customers and potential clients are surfing the web daily to keep up with the latest trends, as well as find information and products, you need to make sure that you are there to capture their attention. However, there is a fine line between creating a viable social media strategy and simply being online for the sake of being there. You want to make sure you let your customers know that you are an expert resource for their questions and concerns and not just spamming them in order to push products and services